I am absolutely certain that everyone is as sick of hearing about this pandemic as I am of writing about it. Unfortunately, it remains a prescient issue in today’s society, but the real ramifications of it have only started to reveal themselves. As a business owner, you have felt the immediate financial ramifications of society kind of locking down the way it has, and you have probably felt some of the pressures to handle more things digitally as a result of it, but truly, the mass migration to the Internet for daily life has really only begun. Believe it or not, these ramifications will mean you need the best business mentor Melbourne can offer or the best business coach Melbourne can offer, and I’m about to explain why.
So, most futurists and sociologists etc. have predicted the upcoming climate and the current climate being an inevitability, generationally, people would grow to use the Internet and digital communications more and more in lieu of brick-and-mortar, in-person interactions and commuting. When all is said and done, these transitions are a good thing, but we weren’t ready for it. It would have originally taken a couple more decades to reach this point, some optimistic people saying a single decade, more pessimistic people predicting around 2050. Something like this virus can really throw a wrench in the works, and now things that weren’t ready to be obsolete are about to become obsolete. New ways of doing things are being basically forced on us by circumstance that none of us were prepared for. Notice that while grocery stores, big-box retail and restaurants were very quick to jump onto the bandwagon of working with food delivery services, even being willing to vastly lower the minimum spending limit to make it convenient. How well has any of this worked so far? Most of us would have at least one or 2 stories of things going horribly wrong, more so than with businesses accustomed to.
On the other side of that, though, vast demographics have grown very accustomed to the bounty the Internet can offer, and with this adaptation to the Internet comes the Internet attitude. As business owners, we are all familiar with that Internet attitude, something that we once thought was just endemic to younger generations. Turns out, the digital world just makes people like this, anonymity and instantaneous responses to everything having bred a bit of spite and a lot of impatience in us all.
Along with this, communication and marketing are permanently changed, with social media, SEO and SEM being the absolute primary ways you must market and interact with your customers moving forward. Traditional advertising is dead, don’t waste your money or time on it.
This social interconnection also makes office politics and office relationships a lot more difficult, with hostile engagements and complexity being bred by things like Facebook, twitter and the like. It is a minefield, and to handle all of this complexity and change in attitude, he the best business mentor Melbourne can offer or the best business coach Melbourne can offer.
I help driven and energetic business owners and leaders increase their profits and their operating efficiencies.As your coach, I will help you achieve more using proven tools, methodologies and systems, that have been tested and perfected. I will hold you accountable for your results and, just like a sports coach, push you to perform at optimal levels.
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