Christmas is all about the festive spirit and the decorations around every corner. Every restaurant should take advantage of the fact that people spend more money this time of year. Every restaurateur is doing the same thing, so you need to stand out from others to get customers. Here are some useful restaurant marketing ideas for Christmas that will help you with promotions during the holiday season.
1. Make a Christmas Menu
Santa Claus is coming to town! It is important to prepare well in advance of Christmas Day. A special menu is the first thing that you should think about. Figgy pudding is something we all crave. Everyone will be obsessed until the New Year with festive food. Give people what they want. It is your choice whether you serve it all December or just a few days before Christmas. Choose the Christmas menu that you prefer:
- Traditional
- Vegetarian.
- Menu for children.
- National cuisine
The restaurant type will dictate the menu choice. Stick to your idea. To give the restaurant a holiday vibe and to satisfy the customers’ impressions, plan the menu layout.
Let’s get back to the food. It is important that the kitchen does not run out of food and has full houses. Plan your food supply schedule well in advance, taking into account holiday specifics, and use your cafe POS system to analyze product balances in warehouses to avoid this issue. This is another reason to plan your Christmas preparations in advance.
2. Decorate the Restaurant with Christmas Elfs
We don’t necessarily mean actual elves. Holidays always bring people out of doors, do restaurants get extremely busy. To avoid chaos in the kitchen, hire extra staff. This will ensure that customers get their food on time and that service levels are maintained. This will make your life easier, both for you and your employees. This does not mean you need to hire 10 more people. It all depends on how many people you have, but one more per job would suffice.
Consider a festive uniform to be worn by your team. You should also plan ahead, as accessories and costumes are very popular at this time of the year.
3. Offers Special Deals
Giving is all about giving. Why not give people what they desire? You could offer a Christmas dinner to-go at a special price, or offer 3 for 2 deals, or even give away a set of gingerbread. It doesn’t have to be about X-mas Day. You have 24 days to promote restaurant holidays! What a great opportunity for an advent calendar with a different deal each day to warm anticipation up a bit of a new restaurant loyalty program. Make it convenient for your staff to manage coupons for free dinners or gift cards for family and friends through your POS system.
4. Organise Christmas events
Do you not think December is the best month to promote special events? A cafe party with live music is a great way to warm up on cold winter nights. Look for local bands that can perform original songs, covers, and the greatest hits. You can also save money and create a more homely atmosphere by having musicians perform acoustic versions. A few entertainments for children include a food contest or a master class in gingerbread and cupcake baking. Santa will even allow them to sit on his lap! It will be a great time for the kids!
Christmas is a time for generosity. Consider charities as a way to give back. Organize an event to raise funds for charity. All proceeds will go to good causes.
5. Promotion
If people don’t know what you are doing, all your efforts will go begging. Social media is the best method to announce an event, as we mentioned earlier. You can create a calendar to schedule your special events and deals, so you don’t miss any. Additionally, you can post pictures of dishes from the special Christmas menu in advance on your restaurant’s Instagram, Facebook, or Snapchat account to drum up interest.
You can create a contest online or give away gift certificates. Post content at least a few weeks in advance of the event so that potential customers are aware.
The New Year holidays are a great way to increase your restaurant’s profit and promote marketing. You should not be afraid to try new ideas. It will make you stand out among your competitors and increase your popularity. We hope you find our tips helpful.
1. Create Your Restaurant Website
Many restaurants create their websites and never update them. Your Christmas promotions can be promoted by adding festive flair to your website. Check the following updates:
- Create your banner more festive
- Make a holiday page
- You can post your holiday hours on several pages: Holiday pages, hours-of-operation sections, and your homepage.
- Any set menu can be added to holiday information.
It’s a good idea double-checking your Google My Business information while you are updating your website. You should double-check your Google My Business information while you’re updating your website. This includes your address, phone number, and website information.
2. Use social media
Sometimes, posting is not enough. Post to your Instagram and Facebook pages. You can also keep up with Snapchat, Twitter, and TikTok. Regularly post and do more than just post. Interact with people who comment on your posts or share them. Recognize those who spend time on social media and engage with them.
Perhaps you post a photo of Christmas decorations in your restaurant and invite people to comment on their favorite holiday colors or pieces.
You can also use social media to discuss Christmas ideas for restaurants. Every family seems to have a member who would prefer everyone make a home-cooked meal. Social media can be used to address the less-than-savory aspects of home cooking. Families can be drawn in by photos of burned turkeys and a sink filled with dishes that have a snappy caption.
3. Distribute Flyers and Posters
We discussed Christmas menu options for restaurants earlier, but people won’t know anything about your special menus if they don’t hear! Christmas posters and Christmas sale flyers can be used to promote your holiday hours or special menus. These flyers and posters can be posted to social media and distributed in your store or locally.