How to Design the Ideal Logo for Your Tourism Website

A travel website should evoke trust and curiosity. You’ll need a strong logo to help you establish your brand if you’re creating a website for your travel company. Due to the numerous factors to consider, creating the ideal travel website logo can be a difficult task.

Why Do You Need A Travel Website Logo?


Your travel company, like any other brand, must stand out and be remembered by your target audience. People usually notice your company’s logo as one of the first things they notice. You must create a travel logo that effectively communicates your mission and niche. 

Also Read: How to Design a logo

How to Make a Logo for a Travel Website

Now that you know why a logo is important, you should consider your options. Here are some of the most important design elements to consider when creating a logo.

If you use the right colors, your logo will stand out. It should communicate brand attributes to your target audience in an intuitive manner. Colors can appear cheerful, daring, relaxing, adventurous, calm, serene, confident, or active.


Colors should not only allude to what your brand does but should also help your business stand out from the crowd. Finally, choose colors that are appealing to your audience while remaining symbolic.

Colors and their variations (light/bright/dark) will have different connotations. Here are a few examples of color meanings for logos of travel companies:

  • Bright green can be associated with high energy, positivity, and cost-cutting.
  • Dark or muted green can represent nature, relaxation, and rejuvenation.
  • Bright red is associated with hot deals, adventure, daring, and passion.
  • Yellow can represent happiness, sunshine, optimism, and worth.
  • The color orange evokes images of adventure, warmth, comfort, and vibrancy.
  • The color blue is frequently associated with serenity, dependability, and a slower pace.

Consider Using Fitting Illustrations

An icon image of some kind is used in many travel logos. This small illustration should be simple to see and identify. Your chosen pictorial representation may be overly literal:

Travel Bags for Mountains, Planes, and Beaches

Boats, the Earth, a map, trees, a river, or the ocean?

Or images that are more obscure, such as

  • The owl (wisdom)
  • avifauna (freedom)
  • Motion-representation lines or shapes
  • A-listers (navigation)

Select the Proper Fonts

Choosing the right lettering for your logotype is an essential step in the design process. A good font makes it easy to read and recognize your logo. The effects of different fonts on the overall appearance of the design will vary.

logo fonts

A handwritten font may give the impression that your business is handcrafted or family-owned, but it can also be difficult to read. A sans serif font is more modern and easy to read, but it may get lost in your logo design or make your company appear generic. Slab serif fonts and decorative typefaces can help you stand out, but they can quickly become garish.

Make It Scalable And Comprehensible

You want a logo that looks good on a large billboard as well as a business card. This will be influenced by the design. When you reduce the size of your logo, it must be clear and easy to read. Furthermore, it looks good even when displayed at a very large size.

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