No Instagram marketing strategy is complete without hashtags. However, just because you need to include hashtags for a successful Instagram marketing strategy doesn’t mean you can use any hashtag you want. Using the wrong hashtags can be disastrous for your Instagram Account. On the other hand, if you select the right hashtag, it can go a long way toward ensuring the success of your marketing strategy and increasing the number of followers on Instagram.
In this article, we’ll give you all the information you might want about using Instagram hashtags. From understanding how Instagram hashtags work to using them effectively for your strategy – we’ll cover it all here. So read on!
Instagram Hashtags – What They Are & Why You Should Use Them
Instagram hashtags work just like anywhere else, and their purpose is simple – to make the content easier to discover by classifying it. All hashtags begin with the # symbol, followed by letters and / or numbers. For example, #photooftheday. All hashtags can be clicked, and once you click a hashtag, it will show you all the posts in which the hashtag was used.
As for why you should use hashtags in all your Instagram posts, the reason is more coverage and expanding your Instagram audience. Many Instagram users primarily target hashtags. So if you use a hashtag in a post and someone who isn’t your follower follows that hashtag, your post will be visible to that Instagram user.
Constant use of hashtags will help you build an identity for your brand and the community around it, which will motivate others to get involved. Eventually, the correct use of hashtags will lead to Get More Instagram Followers, which will cement your brand’s place on the platform.
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Using Popular Hashtags – is it a Good Idea?
#love and #instagood are two of Instagram most popular hashtags. Using these hashtags is a double-edged sword. On the one hand, these hashtags are the most followed and searched. So including them in your Instagram posts may seem like a good way to be found by new audiences. On the other hand, because they are the most searched, it is very possible that your post will be like a drop in the ocean. Ideally, you should include a combination of hashtags – some popular and some niche. This combination will increase your chances of your posts being seen not only by a wider audience, but also by your niche-specific target audience.
How Many Hashtags Should You Use Per Post At Instagram?
Instagram allows everyone who is on Instagram can add up to 30 hashtags per post. If you post a story, you can include up to 10 hashtags in it. However, just because you can include 30 hashtags doesn’t mean it’s a great idea to use all 30. If you look at the handles of some of the most popular brands in the world, you’ll usually see that for every post, hashtags range from 3 to 11.
In the end, it all depends on the identity of your brand that you are trying to build. Must sure that you use hashtags relevant to your business. For example, just because #love is the most popular Instagram hashtag doesn’t mean you should include it in your posts, especially if your business it has absolutely nothing to do with love. In recent years, Instagram moderators have become quite strict, and pages that used an excess of irrelevant hashtags have been punished by “shadow bans.” So it’s essential to use only relevant hashtags and not to use too many hashtags just for the sake of expanding the coverage of your posts. Instagram moderators also tend to take a hard line on hashtags like # like4like and # follow4follow – hashtags that are simply meant to garner more appreciation and follow-up on Instagram.
Find The Most Popular Instagram Hashtags
When it comes to finding out which are the most popular hashtags, Twitter gives users a list of the latest hashtags that are trending. However, Instagram does not. If you want to know the most popular hashtags on Instagram, here’s what you need to do:
- In your device enter the hashtag you want to search and tap the “Tags” option. If you’re accessing Instagram from your desktop, go to the search box and enter your hashtag. For both mobile and desktop, you need to enter the # symbol before anything else.
- Once you press the search button, Instagram will show you the most popular hashtags, which will continue to change from time to time.
While it’s certainly quite tempting to include a trendy Instagram hashtag, you should follow the “use it only if it’s relevant” policy.