Instagram statistics show that the platform has more than 1 billion active monthly users. Additionally, 90% of accounts are associated with businesses on Instagram. This is just the beginning.
These stats prove that Instagram isn’t just a platform to share photos and videos. Advertising and marketing are two key driving factors that maintain the flow. These are the foundation of Instagram today check now
Instagram allows you to promote your products and business by telling a story about them. This platform is a visual platform. You can use images and videos to engage and attract your audience.
Because videos are short and fun, they can be an excellent way for your audience to get involved. You can attract your audience by creating high-quality videos with free video editing software. Video marketing is not just about that. Here are some reasons to use Instagram video marketing.
Enhanced Brand Discovery
First, Instagram’s average engagement rate is higher than any other social media platform. It is higher than Facebook and Twitter and draws more user engagement.
It is much easier to find customers and new clients if your company is new to the industry. You can get a considerable boost in brand awareness thanks to the high engagement rate on Instagram.
The Explore feed on Instagram is an effective tool to generate brand awareness. Instagram displays your business videos in the Explore feeds after calculating an algorithm.
You can use catchy thumbnails and popular and relevant hashtags to push your videos higher in the Explore feed. You can quickly get your brand noticed by posting videos. It is crucial to reach and engage the right people to build a successful Instagram account.
Customer Engagement via Videos
Instagram was founded on images being the main element. It has been almost a decade since its inception in 2010. Instagram has grown over time and is now riding the video wave. It has introduced many new features over the years for videos, such as video posts and Stories, Live videos or IGTV, and Reels.
These features can be used by businesses to increase consumer engagement, it’s obvious. Your Instagram videos will also appear in your followers’ feeds. This allows you to keep your followers informed about the latest products and ongoing deals.
Influencing purchase decisions
Customers prefer to see a video rather than read about new products via text. Videos are often more engaging. Video ads allow you to embed a call to action (CTA) and the usual video posts. You can quickly redirect viewers to product landing pages on your website by placing powerful CTAs at the bottom. This will give them an easy way to purchase the product.
It saves users a lot of time as they don’t have to go to your site manually. It also allows for increased time on your site. You can also offer your customers to browse other products or services ( comprar seguidores instagram )This can help you increase sales.
Analyzing the video ads’ engagement history can help you narrow down your target audience and increase business prospects. You will need the Facebook Ads Manager to create an Instagram video advertisement.
Swift Advertising via Instagram Stories
Instagram Stories can be another avenue to boost your business’ marketing via photos, videos, and interactive elements. They enable businesses to reach new audiences and connect with them quickly.
Videos can be lost among the stream of posts from your followers, but Instagram Stories is prominently displayed at the top of each user’s profile. They may not be your IG fans. You can show them teasers or a glimpse at your products to grab their attention.
If you want to reach more people, don’t forget to use up to 10 hashtags in your Stories.
Instagram Stories is a great way to generate leads and engagement with your photos or videos. This format is more cost-effective than long videos.
Instagram Stories can be customized with CTA buttons that direct viewers to your website. Stories allow you to quickly and engagingly present your products. However, to use the Swipe Up feature in Stories, you must have an Instagram Business account with 10K+ followers.
Establishing emotional connections
It is essential to build an emotional connection with your customers in the digital age of digital marketing. Creating videos that engage your audience and showcase your products and services is essential.
Videos can be created that tell your brand’s story. You can also create videos that relate to your audience. It will make them feel connected.
You can also host an informal poll on your niche to engage and have fun. You can also display two different product patterns and allow your customers to vote for their favorite. You can also add Swipe Up to increase sales. Your customers’ Instagram will reflect your business and influence their purchasing decisions. As a business, it is essential to establish a relationship with your customers personally before encouraging sales.